It started in Älvdalen in 1931
One of the main reasons that Hagström guitars became so popular was the attractive combination of appearance, playability and price. It was the result of the knowledge they had already amassed before they started making electric guitars.
Albin Hagström in Älvdalen started importing German and Italian accordions in 1921. The enterprise was a success and, like the entrepreneur he was, Per Albin started making his own accordions 10 years later. Mr Hagström was a man of action. Consequently, in 1936, the Italian accordion makers Virigilio Verri and Orlando Gratti arrived at the factory in Älvdalen. The trade secrets these gentlemen had brought with them would also be evident in the first electric guitar, the Hagström Standard De Luxe, which was launched in 1958 in blazing celluloid. Along with the guitars came many other patents, such as a fingerboard in hard nylon, the patented truss rod in H-profile and a modular pickup function. It was the H-shaped truss rod that allowed Hagström to make the thinnest guitar neck, which was in a class of its own.
Hagström guitars built up a good reputation all over the world and, as the company refined its knowledge and production methods, praise from the music press and musicians grew louder and louder. The models were given names that reflected the era; De Luxe, Kent, Impala, Corvette, Automatic and not least the semi-acoustic Viking that Elvis Presley was portrayed with. When the Swede De Luxe was introduced, it was called ”The Super Swede” by the International Musician and Recording magazine in November 1978. Hagström decided to quickly change the name of the guitar to Super Swede, which was also the last model to be serial produced in Sweden. The price competition from Asia got tougher, which forced Hagström to close down the factory in Älvdalen in 1983.